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Antiques Roadshow PBS
Drove measurable multi-platform growth for PBS’s most-watched ongoing series — including 213M+ views and 5.8M+ likes on new & optimized social content and 10 live broadcasts with the production team.
213+ million views
5.8 million likes
All content Produced & Published (two-year window)
AR Instagram:
+390k followers, +207%
Fastest relative lift among major handles
10 Livestreams
“LIVE on Set with ANTIQUES ROADSHOW”
7 archived on YouTube
3 Sweepstakes
Instagram ticket giveaways for 2024 - 2026 Production Tour
1,700 selected winners
01 - About Antiques Roadshow
ANTIQUES ROADSHOW is PBS's most-watched ongoing series. A 23-time Emmy® Award-nominee and Critics' Choice Award-nominee, ROADSHOW reaches more than 5 million weekly viewers across broadcast, streaming, digital, and social media.
02 - My Role
Audience Engagement Specialist
February 2024 - May 2026
- Implement social media strategies that align with national marketing practices.
- Write, design, produce, and deploy communication across social platforms for marketing initiatives.
- Provide captioning, video watermarking, copy drafting, and creating post mock-ups.
- Compile social audience and engagement data
03 - Creative Strategy
Meet the audience where they are
Prioritize timely replies, meaningful comment threads, and formats that invite participation — backed by livestreams and sweepstakes that reward superfans with real access to the tour.
Grow reach without diluting the brand
Balance trend-forward tour content with the show’s authority and warmth so new followers recognize the same trusted voice they see on PBS.
Turn production value into social assets
Capture appraiser-led moments on the road that work as same-day stories and as evergreen hooks when episodes drop.
Tour Content
"We may be late to this trend but what else would you expect from a show about the past!"
Instagram: 96.3k views | 3.7k likes
TikTok: 118.1k views | 12.3k likes
"ANTIQUES ROADSHOW celebrates 30 years of discovering America’s hidden treasures!"
Facebook: 130.4k views | 2.2k likes
Instagram: 42k views | 879 likes
"A new ANTIQUES
ROADSHOW reel! WHERE?"
Instagram: 78.3k views | 2.2k likes
TikTok: 107.2k views | 7.9k likes
"To wash or not to wash? Textiles expert Abe Lange discusses how to properly care for antique jeans!"
Instagram: 69.6k views | 1k likes
TikTok: 11.7k views | 523 likes
Appraisals
"It's good you didn't get to play with it."
Instagram
1.8M views | 54.4k likes
"What shocked this guest's parents more: finding out about the ring collection or learning its value? 💍"
Facebook
4.2M views | 87k likes
Are these vintage jeans the most valuable thing to ever fall out of a ceiling?
TikTok
225.3k views | 10.5k likes
Two-year social growth snapshot
+548,000 followers
+37%
+390,000 followers
+207%
TIKTOK
+112,000 followers
+12%
THREADS
+40,000 followers
+159%
YOUTUBE
+122,000 followers
+42%
Livestreamed 10 "LIVE on Set with ANTIQUES ROADSHOW"
(7 remain on the show's YouTube channel).
Organized three Instagram sweepstakes for tickets to the 2024 - 2026 Production Tour
(4,600 entries | 1,700 winners)
Other roles at ANTIQUES ROADSHOW
Business Associate (Split with Marketing) | October 2024 - May 2026
In October 2024, I began splitting my time between the Marketing team and the Business/Pre-Production team at ROADSHOW. For Season 30’s national production tour, I reviewed contracts and coordinated vendor payments. I also communicated with legal and pre-production teams to negotiate vendor terms and ensure compliance.
Production and Business Affairs Team Intern | June 2022 - January 2023
Supported digital, production, and pre-production teams with day-to-day tasks across the ANTIQUES ROADSHOW operation.
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