Created social clips, Spotify canvases and ads derived from music and lyric videos that were posted on both artists' and the official Capitol CMG social pages. Presented at meetings with Video & Creative teams to fulfill creative requests on time. Collaborated with artists’ management teams to promote their brand and showcase talent on high-profile platforms. Customized and developed video content on TikTok, leading to a 400% increase in follower growth in 3 months.
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​Content created: +1.2 million total views, +143,000 total likes